Absolut x Tomorrowland
How to imagine the Sounds of Tomorrow? Absolut #BornToMix
As a content lead and creative director, I managed real-time digital content that captured the essence of the most talked-about brand experience at Tomorrowland 2024: Absolut Studio.
Over three days, the creative team delivered more than 100 assets, including static images, GIFs, and videos, all produced under the “Sounds of Tomorrow” project. This campaign celebrated the diversity and authenticity of electronic music, strategically positioning Absolut as a bold player within the music space.
All assets were approved by Absolut Brazil and Global Teams, showcasing the seamless alignment between local and global marketing efforts.
Key Highlights
This project reinforced Absolut’s position as a leader in creativity and innovation within the music scene, leaving an indelible mark at one of the world’s most iconic festivals.
Over 100 creative assets produced in just three days.
Visuals celebrated diversity and authenticity in electronic music.
Content designed with high-end craftsmanship, delivering a polished and inspiring brand story.