Acervo Chico Science
With exclusive, restored, cataloged, and digitized material, the Acervo Chico Science was launched on March 13th, the birthday of the renowned Pernambuco artist known as the voice of the manguebeat movement.
To ensure the success of this 100% digital cultural product, the creative strategy project began with an in-depth study of the audience, consisting of both fans and consumers. This involved mapping opportunities, defining objectives, territories, channels, and messages.
Subsequently, an editorial content plan was devised in three phases: announcement, launch, and sustainability, closely coordinated with design, programming, executive production, community management, and press relations teams.
The results speak for themselves: significant buzz, organic engagement, a doubling of followers on the artist's official Instagram account during the campaign, website conversions exceeding expectations, and substantial discourse surrounding Brazilian national music.