Ballantine's
True Music Studio x Boiler Room
For the 10th Anniversary of True Music Studios, Ballantine’s and Boiler Room collaborated to celebrate authenticity in music. Hosted in São Paulo, the event showcased the city’s vibrant music culture through curated performances, community discussions, and cutting-edge digital content.
Key Highlights
This project exemplified how music, storytelling, and brand values converge to create a memorable experience for both audiences and communities.
Featured renowned artists such as Kay Black, MC Hariel, and Urias alongside emerging local talents, creating an inclusive platform for diverse musical expressions.
Delivered a dynamic mix of pre-event hype, real-time coverage, and an aftermovie, capturing the event’s energy and authenticity.
Achieved a 96% satisfaction rate among attendees in Brazil, reinforcing Ballantine's position as a culturally relevant brand within the music scene.