#BecksNoTomorrow
Beck's created the Beck's Village, a glamping for special guests to enjoy the digital edition of Tomorrowland 2021 and the exclusive after-party. A complete weekend with leisure and music programs, documented through coverage on the brand's social media channels.
The content project, aligned with the #UnlockTomorrow campaign, was crafted based on trend research and innovative formats. The main objective was to generate awareness, reinforcing brand messages in connection with the target audience's passion points: electronic music, fashion, and arts.
The narrative began with the presentation of the environments and the entire action structure, continued through the interaction among guests, and concluded with the transmission of the most anticipated shows and DJ sets. Over 100 assets, including videos, photos, and GIFs, were created in real-time, all showcasing the brand's distinctive craftsmanship.