Beefeater Baile Vogue
We investigated the main trends in fashion and culture to document the partnership between Beefeater and Baile Vogue, positioning the coverage of the brand's exclusive experience at the most coveted carnival party alongside the #VerãoBeefeater campaign.
The creation of over 180 assets, including videos, gifs, and photos, builds a narrative that extends digitally the journey of the influencer squad, the proposals of the activations, and the attributes of the brand's special products, capturing the looks, colors, and freshness of the event.
As the creative director of real-time content, I led the team from the strategy phase, scripting, capturing, to the final delivery of multi-format pieces (pre, during, and post-event) for Instagram, Twitter, and journalistic outlets. The workflows were always aligned with those of the commercial, project management, production, art, and video teams.