#BudnoLollaBR 2022
BudFeat
Budweiser presents BudFeat, a series of encounters between prominent names in Brazilian music recorded on-site during breaks at Lollapalooza 2022.
Mano Brown & Emicida, Matuê & Don L, Ludmilla & Jojo, and BK & Froid exchange ideas about the music scene, influences, and future visions. The brand also invites Matuê, Filipe Ret, Karol Conká, and Mc Carol to participate in BudQuiz, a series of short videos answering various curiosity and fan-submitted questions on social media.
The project arrived with the creative strategy already defined by the Bud team. From there, I contributed to the audiovisual treatment of the content, briefed and adjusted scripts, and created content for Instagram, Twitter, and YouTube before, during, and after Lolla.