#BudnoLollaBR 2023
At Lollapalooza BR 2023, Budweiser established itself as the ultimate insider of the festival experience. The campaign leveraged the tagline "Everyone deserves a Bud" by curating exclusive activations that turned Budweiser into a centerpiece of the event. From co-creating with artists and fans to delivering bespoke experiences like the BudStudio and BudTalks, we created an ecosystem where every attendee, whether at the festival or online, could feel seen, heard, and celebrated. This approach transformed the brand’s presence into an unforgettable cultural milestone.
We crafted dynamic content pillars to amplify this message:
The festival’s creative hub, hosting intimate performances, quick-turn video edits, and interactive experiences with top artists and creators.
A roundtable format that brought together iconic figures like Ludmilla and emerging voices to discuss music, culture, and their creative journeys.
Authentic narratives from fans and artists, capturing their unique perspectives on the festival through short-form, highly shareable content.
Visual tributes to past festival highlights, combining cinematic storytelling with real-time activations like personalized merchandise and surprise artist meet-ups.
This year’s campaign went beyond the festival grounds, extending Budweiser’s legacy through co-creation with its community. By integrating live activations such as exclusive backstage tours and custom branded experiences, we turned every interaction into a celebration of music and connection.
Budweiser’s Lollapalooza presence wasn’t just a sponsorship—it was a cultural moment that demonstrated the brand’s role as a catalyst for unforgettable experiences. Through our editorial vision and collaborative strategy, we ensured that every touchpoint resonated with the festival’s diverse audience, proving once again that music and Bud are better together.