#BudnoLollaBR 2024
At Lollapalooza 2024, Budweiser brought its tagline, "Everyone Deserves a Bud," to life through a vibrant campaign that blended music, culture, and community. Partnering with Noize, we created a series of editorial-driven activations designed to highlight the diverse ways people connect with music and each other.
The campaign featured bespoke content under distinct editorial umbrellas:
A creative hotspot at the festival where DJs like Batekoo and Mu540 delivered electrifying sets, and creators, artists, and fans shared their festival stories through quick interviews and dynamic visuals.
Intimate, thought-provoking conversations featuring notable artists like BK, Xamã, and Pocah, paired with cultural influencers, offering unique insights into their creative journeys.
High-quality, artistic portraits capturing the essence of fans and artists alike, celebrating individuality and cultural impact in a way only Budweiser can.
Authentic interactions between fans and icons like Igão and Mítico, ensuring every participant felt like part of the Bud family.
A split-screen storytelling approach showcasing the contrasting yet intertwined experiences of artists and fans at Lolla, delivering powerful narratives with cinematic craft.
These editorials were tied together by real-time activations, such as personalized long neck bottles, exclusive pre-festival experiences, and immersive moments like performances in train wagons or celebrity rideshares. Each activation celebrated music's unifying power, ensuring everyone—whether at the festival or following online—felt seen, included, and deserving of a Bud.
Through this campaign, Budweiser reinforced its position as the ultimate beer behind music, blending creativity and authenticity to make every moment unforgettable.