C&A Além dos Mares
C&A presents 'Além dos Mares', a collection that celebrates the Brazilian summer and pays homage to four cities chosen especially by four artists: Alter do Chão by Grazi Massafera; Salvador by Preta Gil; Noronha by Manu Gavassi; and Rio de Janeiro by Ludmilla.
The launch took place at a multimedia event, featuring real-time content creation capturing immersive installations, fashion shows, live performances, and shop live sessions. Longer, immersive videos and shorter clips following trends, along with photos and GIFs, crafted the narrative, resulting in high engagement on the brand's Instagram profile.