The-Bar & NOIZE Record Club
DDD Destinos com Drinks e Discos
Why does analogue feel so good?
In a world obsessed with speed, where everything is instant and digital, more and more people are vibing with the slow burn of analogue media — vinyl records, film cameras, even the simple act of being offline.
There’s a name for this craving: tactile nostalgia.
It’s the pull toward hands-on, ears-on, even tongue-on experiences that engage the senses in ways screens can’t.
Buying music on vinyl.
Sipping cocktails in a listening bar.
They're not just activities — they're urban rituals.
They add texture to time. They slow us down.
In a fast-paced, hyper-curated world, they remind us that presence isn’t something to scroll past — it’s something to feel.
DDD is an editorial-led cultural project developed by The Bar and NOIZE Record Club, with support from Johnnie Walker. The initiative introduced Brazil’s first Listening Car — a mobile vinyl listening experience — alongside a curated digital guide mapping listening bars in São Paulo.
By blending music curation and sensory experience, the project positioned urban listening rituals as meaningful alternatives to traditional celebrations, connecting contemporary cultural behavior to broader ideas of progress and expression.
The campaign combined editorial storytelling, social formats, and real-world experiences to generate relevance and engagement. A key moment was a Valentine’s Day activation featuring Isa Scherer and Rodrigo Calazans, whose participation helped translate the concept into a familiar, lifestyle-driven context — amplifying visibility while reinforcing the project’s cultural resonance.
Digital Lead The-Bar Pascoal Martorelli
Senior Analyst The-Bar Reidiner Azevedo
Executive Creative Direction NOIZE Rafael Rocha
Commercial Direction NOIZE Pablo Rocha
Operations Direction NOIZE Leandro Pinheiro
Planning Direction NOIZE Cássio Konzen
Creative and Strategy Direction Nanda Carneiro and Carla Silva
Commercial Direction Pedro Neiva and Thiago Hackradt
Head of Projects Diego Paz
Project Management Thaís Dalenogare and Rafael Grenda
Visual Identity Giba Bittencourt
Art Direction Giba Bittencourt, Jéssica Porto and William Oliveira
Copywriting and Script Nanda Carneiro, Gabriela Javornik, Ana Laura Pádua and Isabela Yu
Text Editing Isabela Yu
Community Coordination Albert Fagundes, Thaís Dalenogare, Carla Silva, Gabriel Dias and Gabriele Souza
NRC Coordination Juliana Ribeiro
Production Direction Marina Fortes
Production Coordination Tâmila Carvalho
Assistant Producers Pedro Lobo and Hélissa Fernandes
Post-Production Coordinator Ana Dolfini
Video Editing Gabriela Miyahara and Pedro Krum
Color Grading Renata Fischmann
Motion Design Gustavo Brandalise
Analog Photography Camila Tunon
Film Direction Caio Valverde (Qualé Sinistro)
Assistant Direction Jessica Bragio
Director of Photography Pedro Viana, Rafael Mattar
Camera Operator Angela Sugai
Camera/Lighting Assistant William Gomes
Mobile Maker Carol Fonseca
Original Music Raphael Eunãotodoido
Drone Operation Nicolas Forte