Itaú no Web Summit RIO
At Web Summit Rio 2024, Itaú embraced its commitment to innovation through the campaign theme, "Feito de Futuro" ("Made of the Future"). The project aimed to amplify the brand’s position as a thought leader and connector in technology, ESG, AI, and business innovation. By leveraging the energy of the event, Itaú created a platform that highlighted forward-thinking discussions and fostered connections across its key territories.
The campaign was structured around an editorial approach that captured the energy of the event in real time, translating it into engaging digital content. Key deliverables included dynamic video series under hashtags like #Negócios, #FuturoTech, and #ESG, each bringing a unique perspective to the future of business, technology, and sustainability. From insightful interviews with industry leaders to live content that connected attendees with a global audience, every piece was crafted to reflect Itaú’s voice and innovation-centric DNA.
By blending on-the-ground experiences with forward-looking conversations, we positioned Itaú not just as a participant but as a driver of meaningful dialogue at one of the world’s most influential tech events. This work seamlessly bridged the gap between physical presence and digital engagement, solidifying Itaú’s role as a brand that champions the future.