Samsung LATAM: Creado para crear
Welcome to the AI-phone era, when a phone isn’t just a phone anymore. 54% of buyers say camera picture performance is a key feature, and that jumps to 64% for premium buyers and 70% for ultra-premium. In parallel, AI image workflows are already mainstream: in a 2025 generative media survey, Gemini led image-model adoption at 74%.
ISo imagine what happens when the device comes Gemini-ready: built in, always on, designed to unlock image-making from capture to finish. Creado para Crear is Samsung LATAM’s answer to that shift: a cross-market movement activated across Brazil, Mexico, and Colombia.
An invitation into a shared creative momentum.
It operates like an editorial and social platform: it calls creators in, sparks ideas, teaches by doing, and amplifies what’s already happening. Less “tool-as-fetish,” more “tool-as-enabler”. Consistency over bursts, experimentation without friction, speed with intention.
And if photo engagement and AI-assisted editing are rising, it’s not because creativity suddenly became trendy. It’s because, here, creativity stopped being a rare gift and became a daily practice. Collective, Latin American, alive.