#PrimaveraBeefeater
Beefeater invited a distinguished squad of influencers to experience the London spirit at the #EstaçãoBeefeater within Europe's most influential festival - Primavera Sound, which held its first edition in São Paulo in 2022.
For three days, there was plenty of music, gin, and encounters at the exclusive pre-party for guests, during the shows, and at the brand space. To amplify this action on social media, the content strategy focused on a multi-format audiovisual narrative, co-creation with the squad, and connecting the brand's passion points with those of the target audience (urban explorers).
The coverage resulted in over 200 assets, including proprietary videos on Instagram, co-created videos with Sabrina Sato, Pequena Lo, Jup do Bairro, Matheus Mazzafera, Mari Gonzalez, Matheus Verdelho, Juvi, Diego Cruz, and Luiza Brando, along with photos, GIFs, and tweets. With the Community Management operation, a significant portion of this content went live in real-time.