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At Leo Burnett, for Samsung, I develop digital-first stories that prioritize cultural relevance and audience behavior, balancing sensory resonance with sharp impact. Previously at Noize, I led content strategy for premium brands such as Budweiser and Diageo, translating cultural shifts into editorial narratives while staying closely connected to team dynamics and business decisions.
On a Saturday afternoon, somewhere in the city, you’ll find me writing about music research and curated playlists, unpacking my latest psychoanalysis insights, or inventing intimate rituals to connect with my favorite people.
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cultural strategist
creative content lead