Rider Commuter Reflex
The Aldeia Battle is a phenomenon in the rap scene, starting in 2016 and growing through word of mouth, battle after battle, at events held at Praça dos Estudantes in Barueri (SP).
In collaboration with BDA, Rider launched its line of sliders and sandals celebrating the collective within the individual and the individual within the collective: Commuter Reflex - reflecting its movement. With creative strategy from Grupo Sal, the launch campaign comprised a series of mini-docs featuring three prominent figures from BDA: Bob13, founder, Lili, and Kant, MCs.
I spearheaded the content creation for promo videos, product shooting, and real-time coverage of the final Battle sponsored by the brand. Each piece contributes to the audiovisual narrative of the campaign, positioning the products alongside the experiences and inspirations of the participants in this cultural movement from its inception to the present day.