Samsung Galaxy A + Spotify: Amor Asombroso
Amor Absurdo
Awesome Love



Cultural Strategist / Creative Content Lead
Everyone carries something AWESOME inside.
Most brands try to create it. We chose to unlock it.

This project for Samsung Galaxy A, created with a brilliant team at Leo Burnett Brasil, is built on a simple truth: in Latin America, love is intense, daily, and deeply connected to music.

So instead of adding more noise, Galaxy A meets Spotify to turn everyday passion into real advantages for Samsung Lovers. This is Samsung getting closer to its community, bringing real value to its members.
Closer to the culture. Closer to the rhythm. Closer to people. 

Follow the rollout throughout 2026 across markets in its Spanish, Portuguese and English versions: Amor Absurdo / Amor Asombroso / Awesome Love.


BR/SP,
cultural strategist
creative content lead