Samsung #GalaxyCreators
To connect and inspire content creators, Samsung created #GalaxyCreators, a project aimed at empowering creatives from various parts of Brazil through technology and mentorship from recognized names in the industry.
The content strategy aimed to generate high engagement, create, and consolidate a strong community of Galaxy lovers on the brand's main platforms (YouTube, IG, Twitter, and TikTok). Thus, we developed a multi-platform, multi-format ecosystem - immersive hero videos, dynamic short videos, photos, gifs, and extensive co-creation, both with the squad that renewed biweekly and with the mentors (photographer Cesinha, director Fernando Schlaepfer, and streamer Haru).
As the content team leader, I guided and supervised planning, writing, and countless scripts for 8 months. As co-director, I contributed to the mini-docs on street photography, the creative process, and live-streaming.