Spaten Fight Night


Creative content lead

Awarded Bronze at the Effie Awards 2024 in the Content Partnership category, Spaten Fight Night celebrated Anderson Silva’s grand finale in Brazil through a groundbreaking multi-dimensional content strategy.



Key Highlights

This project exemplified how strategic branded storytelling can transform a sports event into a cultural phenomenon, seamlessly blending digital innovation with Spaten’s premium brand identity.

Pre-Event Engagement
Open training sessions in iconic locations, creating immersive stories around the event’s build-up.

Strategic Content
Captured the electrifying face-off between Anderson Silva and Chael Sonnen, leveraging aerial footage, dynamic visuals, and cinematic storytelling.

Post-Event Resonance
Delivered over 68 multi-format assets, including influencer-driven content and high-craft aftermovies, achieving a combined organic and paid reach of nearly 37 million across Instagram and TikTok.


BR/SP,
creative content lead