Tanqueray Stage
at Festival do
Clube de Criação

Content creation


The eighth edition of 'Festival do Clube de Criação' took place at the Brazilian Cinematheque, during an intense weekend featuring panels, awards, and concerts.

The lineup for the Tanqueray Stage was curated by Mugshot: Rashid and Rosa Neon.

Rashid was selected for his ability to bridge lyrical depth and accessibility, representing a strand of Brazilian hip hop deeply connected to reflection, authorship, and dialogue. His work resonates strongly with creative communities, making him a natural fit for a festival centered on ideas, craft, and cultural discourse. Editorially, his presence anchored the lineup in content-driven music, where narrative and message are as important as performance.

Rosa Neon was selected as an editorial bet and a moment of discovery. At the time, the group was emerging as a fresh voice in contemporary Brazilian pop, and their first-ever performance in São Paulo represented an opportunity to introduce this evolving sound to a new audience. The choice reflected a curatorial interest in anticipating movements rather than following established consensus, reinforcing the lineup’s focus on relevance, contrast, and cultural momentum.

For digital storytelling, we create over 50 assets, including photos and videos.


BR/SP,
cultural strategist
creative content lead