World Cup at #BudXBr
Traveling through the main cities of the country, I led, created, and wrote content coverage for the exclusive experiences of #CopaComBud at BudX, a special project by Budweiser.
The project involved planning, creation, scripting, writing, capturing, and finalization for the brand's official channels (Instagram, TikTok, and Twitter), exploring current formats and trends - from gifs, photodumps, and POVs to immersive videos with local creators from each city and interviews with artists such as Gloria Groove and L7nnon.
Some of the real-time content created was reposted by Bud's global profile, contributing to campaigns such as #AturaOBaile (BR) and #YoursToTake (global).